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Gold's a treat worth facing

A 24-CARAT gold facial is taking glowing skin to a whole new
level.

8/05/07. The Umo Inc facial, costing around 30,000 yen or $300, was
shown at the Beautyworld Japan 2007 trade fair in Tokyo this week.

The Japanese company promises the gold will provide natural skin
rejuvenation, including firmer skin, a reduction of wrinkles and a brighter
complexion.

The treatment starts with a cleansing facial and facial massage before
the application of 24-carat gold sheets.

According to the Umo America website, gold slows collagen depletion
and the breakdown of elastin, while its anti-inflammatory properties
brighten skin.

Umo claims to have used innovative Japanese technology to release the
"rich, natural healing properties" of gold.

Gold was regarded as the key to youth in ancient Chinese medicine,
according to the Umo website.

The Umo facial is not available here, however gold leaf is used in other
facial treatments in Australia.